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HEROES

ALL OF CANADA THANKS YOU. AS DO WE. 

An emergency healthcare worker eligible for GM's Heroes Program.
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HEROES
An emergency healthcare worker eligible for GM's Heroes Program.

ALL OF CANADA THANKS YOU. AS DO WE.

General Motors is proud to show our appreciation by offering our Canadian Heroes a $500† bonus towards the purchase or lease of an eligible Cadillac vehicle.  

WHICH VEHICLES ARE ELIGIBLE? 

With a number of eligible vehicles to choose from, you’re sure to find the right ride for you. For a full list, contact your local Cadillac dealership. 
CONTACT DEALER

WHICH VEHICLES ARE ELIGIBLE? 

With a number of eligible vehicles to choose from, you’re sure to find the right ride for you. For a full list, contact your local Cadillac dealership. 
CONTACT DEALER

WHO IS ELIGIBLE FOR THE HEROES PROGRAM? 
A Canadian Armed Force personnel eligible for GM Discount Programs.
A Canadian Armed Force personnel eligible for GM Discount Programs.

Canadian Forces personnel who qualify for this program include: 

  • Active service members 
  • Reserves 
  • Veterans 
  • Spouses† of any of the above including surviving spouses 

Canadian Forces personnel who qualify for this program include: 

  • Active service members 
  • Reserves 
  • Veterans 
  • Spouses† of any of the above including surviving spouses 
Two firemen putting out fire eligible for GM Discount Programs.

First Responders personnel who qualify for this program include active: 

  • Firefighters 
  • Police 
  • EMT / paramedics 
  • 911 dispatchers 
  • Border Service Agents  
  • Spouses† of any of the above 
Two firemen putting out fire eligible for GM Discount Programs.

First Responders personnel who qualify for this program include active: 

  • Firefighters 
  • Police 
  • EMT / paramedics 
  • 911 dispatchers 
  • Border Service Agents  
  • Spouses† of any of the above 

PROGRAM DETAILS 

PROGRAM DETAILS 

To participate, simply bring the following to your local Cadillac Dealership:

  • Current or former proof of Canadian Forces membership 
  • Valid proof of current Canadian First Responder employment / government issued ID  

To participate, simply bring the following to your local Cadillac Dealership:

  • Current or former proof of Canadian Forces membership 
  • Valid proof of current Canadian First Responder employment / government issued ID  

FREQUENTLY ASKED QUESTIONS 

HOW MANY VEHICLES AM I ELIGIBLE TO PURCHASE, FINANCE AND/OR LEASE?

 

There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus. 

CAN I SHARE MY HEROES BONUS?

 

Yes, Canadian Forces and First Responders can share their bonus with their spouse. 

CAN I ORDER A VEHICLE THROUGH THIS PROGRAM, RATHER THAN CHOOSING ONE FROM MY DEALER’S INVENTORY?

 

Yes, absolutely! 

CAN I USE A TRADE-IN WITH THE HEROES BONUS?

 

Yes. Your dealership will be able to provide more information on trade-ins. 
Front-side view of the 2025 Cadillac OPTIQ parked beside a brightly-lit sidewalk at night.

TALK TO YOUR DEALER 

Start your vehicle buying journey today at your local dealer.
CONTACT YOUR DEALER
Front-side view of the 2025 Cadillac XT6 parked alone in the wilderness at sunset.

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Discover all the latest offers available at your local dealer. 
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